Think about all the Instagram, Facebook, and Twitter posts you make. Then, consider that for every post, there is data collected about your location, device, and more.
We create new data amounting to 250 million terabytes each day. 68% of Americans who use social media are on Facebook, 35% are on Instagram, 27% are on Snapchat, and 24% are on Twitter.
How are we to know which apps are really tracking us? And how to secure mobile data?
Google tracks a lot more than just your emails and searches history. Through Android devices and Google logins, Google stores information about your app use and time of day. YouTube, (Apple) News, Books, and Google Search collect information on your search terms and reading material.
Google maps and Calendar applications know all about your travel plans and meetings, even what time of day you’re planning ongoing. Even more, interestingly, it’s possible to track every voice search as well.
The question is this:
Why bother tracking users and collecting our data in the first place?
Well, it contributes to the data economy. Developers use our data to generate more ad revenue from their available apps. For example, personalized, clickable ads appearing after you are tracking continuously when you’re visiting a website, saying a brand’s name, going to a specific restaurant, or more.
In just a few years, the in-app advertising market is estimated to be valued at $234 billion.